Betfair extends Arsenal betting partnership deal
New agreement includes increased Betfair branding around the Emirates Stadium and covers additional international markets
Betfair has extended its partnership with Arsenal Football Club to become the north London Premier League team’s official betting partner for UK, Europe, South and Central America.
The operator was already the club’s official betting partner in Europe, excluding the UK, Ireland, Italy and Russia, thanks to a deal signed in August 2015.
The deal, which runs until 2019, will give Betfair increased branding at all domestic fixtures played at the Emirates Stadium and additional hospitality on matchdays for key clients and customers.
“We’re thrilled to be extending our contract with Arsenal, after a hugely successful first season with the club,” Paul Gambrill, Betfair marketing and brand director, said.
“Arsenal are a fantastic club and we look forward to engaging with their incredible fan base again next season and beyond.”
Betfair, said it planned to expand its offering to Arsenal supporters through a combination of unique offers and exclusive bets around key fixtures throughout the season.
Arsenal’s chief commercial officer Vinai Venkatesham added: “We are delighted to be continuing our association with Betfair following a successful partnership to date. We look forward to working together to further engage Arsenal supporters in the UK, Europe, Central and South America.”
Financial terms of the deal were not disclosed.