Marketing

Betfair ditches trainer Gordon Elliott after shocking image surfaces

Flutter-owned bookmaker and betting exchange insists photo is “completely at odds with values of the Betfair brand”

Betfair has abruptly cut ties with brand ambassador Gordon Elliott after a disturbing image emerged on Twitter at the weekend of the Irish trainer sat astride a dead horse. Elliott apologised unreservedly on Sunday in a statement in which he explained his actions by saying he took a phone call and sat down on the…

Betfair | Cheltenham Festival | Grand National | Horseracing | Marketing

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