Betfair Australia targets analytical punters with new ad campaign

New Saatchi & Saatchi spot urges customers to use data to “play the game within the game”

Betfair Australia has launched a new marketing campaign designed to showcase the analytical side of exchange betting and appeal to savvy bettors The new campaign designed by Saatchi & Saatchi Melbourne, is fronted by a 30-second video spot titled ‘The Game Within the Game’. The clip shows the numbers that make up sport with a…

Australia | Betfair | Marketing | TV advertising