BETEGY lands Yolo Investments funding
Automated marketing supplier secures funding from Tim Heath-backed VC to support next stage of global expansion
BETEGY has secured an investment from Yolo Investments, joining the list of over 80 companies the VC has already invested in.
Yolo Investments has ploughed undisclosed sum worth “millions of euros” into the supplier as part of the new partnership.
This non-controlling stake will cement the partnership between the two firms and will help BETEGY’s future growth.
BETEGY’s products help broadcasters and operators create personalised marketing campaigns
The firm works as a marketing technology provider to companies such as ESPN, Entain, Yahoo Sports, and bwin.
This latest investment will build upon BETEGY’s partnership with JKR Investment Group, which provided substantial support to the company, helping its initial expansion into the US.
Alex Kornilov, BETEGY CEO, said: “Our system’s innovative approach has enabled us to be the first in the industry to bring the instant creation of data-driven visual content for all communication channels.
“We’re very proud to be partnering with one of the igaming industry’s most innovative and dynamic companies for our next stage of growth, and we can’t wait to get started together,” he added.
Tim Heath, GP at Yolo Investments, said: “Investing in BETEGY made perfect sense because we see an opportunity for significant synergies across the Yolo Investments ecosystem. This technology is changing the way sports data is visualised by users, and in a market where demand for content has never been stronger, that’s extremely powerful.”