Betdaq gifts Sunderland shirt sponsorship to charity following GVC no-advertising pledge

Ladbrokes’ Scottish football sponsorships to be split between charitable partners and RG messaging

GVC’s exchange brand Betdaq has gifted its shirt sponsorship of Sunderland FC next year to the Children with Cancer UK charity, following GVC’s pledge to end shirt sponsorships. Betdaq originally announced the sponsorship in June last year, with the deal scheduled to run through the 2019/20 season. However, following GVC’s call for a near-total ban on…

Betdaq | Football Sponsorship | GVC Holdings | Ladbrokes | Marketing | Shirt sponsorship