Betdaq football volumes up triple digits in September
Football trading increases 138% year-on-year after Betdaq’s decision to cap commission at 2% in January
Betdaq has reported a 138% year-on-year (YoY) leap in football trading on the exchange in September, following an increase in marketing activity and the decision to cap commission rates at 2%.
Matched bets on football increased to £62m from £26m in September last year.
Betdaq also revealed that £42m was staked on the sport in August 2018, up 100% YoY from the £21m staked in the same month last year.
An uplift in active users has also helped generate the extra liquidity, with annual increases of 21% betting on football markets and 29% trading across the exchange.
The trading uptick follows the introduction of Betdaq’s 2% commission structure in January and the firm’s #ChangingfortheBettor marketing campaign that was released in August.
Betdaq also hailed an increase in commercial volumes thanks to the introduction of a new Streaming API service for B2B partners.
Betdaq commercial manager Alan Casey said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.”
In related news, Oddschecker data from September suggested the Betfair Exchange was losing clickshare to its exchange rivals, including Betdaq, Smarkets and Matchbook, according to Barclays analyst Patrick Coffey.
Coffey said: “We think it is more likely that recreational, value-focused Oddschecker customers are migrating to other companies to take advantage of lower commission prices.
“But that does not suggest that Betfair Exchange is losing the high value customers that generate the majority of revenues,” he added.