Betdaq aims to double gaming revenues following GVC gaming integration
Exchange operator will have table games on mobile for the first time following integration
Betdaq has pledged to double its gaming revenues after integrating the GVC gaming platform into its product.
The integration was started in January, with the first ten games from the GVC library going live yesterday.
The integration means Betdaq will have table games on mobile for the first time and will be able to offer live casino, as well as a broader offering of games.
Betdaq managing director Shane Mclaughlin told EGR the firm current generated around 14% of its revenues from gaming but said it aimed to at least double that following the integration.
“This gives us a chance to really ramp up our gaming offering, and gives us access to all the content across all the GVC brands” McLaughlin said. “You see a lot of brands in the space getting 50% of their revenue from gaming and we’re looking to go in that direction,” McLaughlin said.
The GVC games platform will sit “seamlessly” alongside the firm’s existing Playtech library with customers able to use a single wallet for both.
GVC recently carried out a similar casino content integration with its Georgian Crystalbet brand, having acquired the firm in 2018.
Betdaq has enjoyed significant investment since being acquired by GVC as part of the Ladbrokes Coral deal, having cut its commission rate to 2% and started marketing more widely.