Betclic inks French football sponsorship
Bordeaux-based operator seals agreement with Ligue 1 and Ligue 2 to become official sports betting partner
The French Professional Football League (LFP), the governing body for the top two divisions of French football, has signed a three-year sponsorship agreement with Betclic.
From the start of the 2020/21 season, Betclic will operate as the official sports betting platform for Ligue 1 and Ligue 2.
Under the remit of the deal, Betclic will deliver several activations around the relationship across online and social media to engage with French football fans.
Didier Quillot, LFP executive director general, said the addition of Betclic to the LFP sponsorship stable demonstrated its brand strength.
Quillot added: “We are very pleased to welcome Betclic as a partner of Ligue 1 and Ligue 2. The arrival of this new partner demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern and strong company for young people, we find the best partner to support us in our recruitment and digital engagement challenges.”
Nicolas Béraud, Betclic founder and MD, commented: “We are very proud to partner with Ligue 1 and Ligue 2. These two competitions are very appreciated by our players, Ligue 1 being the most wagered competition on Betclic.
“The offer that we are going to deploy as part of this partnership will allow all French football fans to live their passion even more intensely,” he concluded.