Betclic Group becomes latest casualty of competitive UK market
Operator says all Betclic brands will withdraw by the end of the month due to the market’s increased competitiveness
Betclic Group is to withdraw from the UK online gambling market in the coming weeks, with the French operator joining a growing list of companies to vacate the market in recent months.
The Bordeaux-headquartered operator informed affiliates and customers this week of its intention to pull out of the UK, citing Betclic’s “low performance” in a “very competitive market”.
Customers were told the firm will suspend its activities in the UK from 31 October, although no further deposits can now be made, with website access limited to the ‘My Account’ section from 1 November.
All Betclic Group brands, including Betclic, Expekt and Everest, will cease operating in the market and customers will have until 6 December to withdraw funds from their account.
Betlic Group had yet to respond to EGR’s request for comment at the time of writing.
The operator chose to void all outstanding bets.
The French operator is the latest company to withdraw from the UK in recent months, with the likes of 188Bet and ComeOn all announcing their departure due to the “highly competitive” nature of the market.
ComeOn CEO described a UK licence has having declining “symbolic value” and said the firm decided to pull out of the UK to focus on more “favourable” markets.
Last month EGR Intel exclusively revealed Betclic Everest Group, which includes bet-at-home, reported a 27% year-on-year rise in net gaming revenue for the 12 months ended 30 June.