BetBright to "raise voice" with new marketing push
Online sportsbook to debut new âGet Onâ campaign to coincide with product overhaul
BetBright is backing up its mobile and desktop product overhaul with the launch of a major new marketing campaign which the Dublin-based sportsbookâs marketing boss said will âraise the voiceâ of the brand.
The Dedsert-owned operator will debut its biggest UK-facing campaign to-date in late August or early September, featuring the tagline âGet Onâ which will be launched across all marketing channels including TV.
âWe havenât had a definitive marketing position to-date and the average guy looking at us on Oddschecker wonât have resonated in any form what we stand for or how we want to be perceived,â Brian Farrell, BetBrightâs marketing director, told eGR.
âThe campaign will be very-fan orientated and we want to roll-out a position where fans can actually relate to who BetBright is so we will be talking, looking and behaving like a fan,â he added.
The campaign coincides with the ongoing overhaul of its in-house developed website and mobile products including a redesign of the front-end of the website, additional betting markets and new personalisation features.
âSome of the features are ultimately about enhancing the user experience and really trying to understand what the customer truly wants in terms of their interaction with us,â Farrell said.
âPersonalisation equals empowerment from a customer perspective and although we wonât be ticking too many more boxes in terms of functionality, we are about to embark now on developing the differentiator technology,â he added.