BetBright releases debut sportsbook app
Operator launches sportsbook app with lottery product NovaBall expected to be added âin coming weeksâ
Republic of Ireland-licensed bookmaker BetBright has released its debut sports betting app on iOS and Android.
The in-house developed app was released last week and becomes the first mobile product to market from Dedsert, owners of the BetBright brand.
The sportsbook app covers all of BetBrightâs current sports betting markets while also offering in-play betting, and the operatoralso revealed plans to add its NovaBall lottery product to the app in the coming weeks.
A holding page confirms NovaBall has been suspended while a new product is in development and a NovaBall tab has been added to the appâs list of available betting markets.
The app also has push messaging capabilities and prompts customers to opt-in to receive sporting updates and special offers sent directly to their device.
The launch comes amid a marketing push for the operator throughout this month, with daily âBetemberâ special offers being made available across football, golf and horse racing markets.