BetBright announces Nottingham Forest partnership
Company becomes main shirt sponsor next season
BetBright has signed a partnership deal with EFL Championship football team, Nottingham Forest, that will see the operator’s logo appear on the front of the club’s shirt throughout the 2018/19 championship season.
The partnership is BetBright’s first foray into football sponsorship, however the company said that it is “part of a major wider investment into marketing its brand and a key element of the partnership will be a fan-focused approach.”
BetBright have sponsored the Prestbury Cup event at the Cheltenham Festival since 2015 and earlier this year unveiled the world’s first RoboJockey at the 2018 event.
Speaking about the sponsorship deal, Sarne Lightman, managing director at BetBright said: “BetBright is thrilled that our first shirt agreement is with a club as iconic as Nottingham Forest and whose aspirations are so closely aligned to our own.”
As part of this new partnership, BetBright have agreed to change their logo from a white and yellow combination to all white to better accommodate Nottingham Forest’s signature red home strip.
David Cook, Chief Commercial Officer at Nottingham Forest added: “The Club are delighted to have secured another key partner for the 2018-19 season.
“Yet again we have not only been able to secure one of the most significant financial deals in the Club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.”