Betano signs up as regional supporter for Europe at World Cup
The Kaizen Gaming-owned brand becomes first sports betting operator to partner with FIFA on the World Cup
Kaizen Gaming’s Betano joins FIFA’s lineup as a regional supporter for Europe at the World Cup.
Kaizen Gaming said Betano will leverage this partnership to engage and excite football fans around the world during the FIFA World Cup, which kicked off yesterday.
The online sports betting and gaming brand is live in 10 countries throughout Europe, Latin America and North America. Betano also operates under the brand name Stoiximan in Greece and Cyprus.
FIFA’s head of partnership development, Luis Rodriguez, said: “FIFA and Betano have a shared ethos of using technology to enhance the fan experience, and we’re excited to see what they have planned to engage fans around the region.”
Kaizen Gaming CEO and co-founder George Daskalakis added: “We are proud to be the first sports betting operator to partner with FIFA on the world’s biggest football event. This collaboration will bring us one step closer to millions of football fans across the globe; our goal is to offer them a responsible sports betting experience of the highest standards that will increase their engagement with FIFA World Cup Qatar 2022.”
Kazien Gaming was named operator of the year at the 2022 EGR Operator Awards.