Bet365 soft-launches New Jersey site
US users now directed to New Jersey site and those in the state can register for an account
Bet365 has soft-launched its New Jersey betting and casino sites, marking the Stoke-headquartered operator’s entry into the US market.
The operator announced via Twitter yesterday that the new site was going through a pre-live phase and users were able to register for an account in the US.
One US user said they had previously used the bet365 site in the US to check scores but now being redirected to a New Jersey homepage and could no longer view results.
Bet365 said the site was currently only available during certain time periods.
The New Jersey Division of Gaming Enforcement requires sites to go through a soft-launch phase before going fully live.
Welcome to the show, Bet365 in NJ!
I hate to start with a criticism, but this new user promo of $100 is not going to cut it. You're a year late to the party and market share is already entrenched.
You need to make a splash or you're going to be a flash. pic.twitter.com/Usy8Jy6Woj
— Captain Jack Andrews (@capjack2000) August 22, 2019
At the beginning of August, RotoGrinders New Jersey users were offered the chance to trial the bet365 product as part of its soft-launch.
The operator does not yet have a betting app available in the state.
The NJ site offers football, basketball, baseball, hockey, European soccer, tennis, MMA among other sports, although it only offers live betting on baseball, soccer, tennis, cricket and golf currently.
It’s casino site is also up and running with an Android app already available to players and an iOS app in the works.
Bet365 is the largest online gambling firm in the world according to the EGR Power 50 rankings, with betting and gaming revenues of £2.72bn for the year to 25 March 2018.
In an opinion piece for EGR this week, consultant Chris Welch noted the firm has “become a star of regulated markets”, holding leadership positions in Italy, Spain and a host of others.
The operator gets 77% of its revenue via in-play betting and is widely regarded as having the bets product in the sports betting sector.
Bet365 also secured a 19,000 square foot office in Evesham Township, New Jersey, last year.
It hired former AGA senior director Will Green as head of development in the US, to oversee market-access and betting policy development.
The company also has access to New York through a partnership with Empire Resorts.