Bet365 rolls out ‘Sub On Play On’ promotion
Privately owned operator joins Paddy Power and William Hill in launching player prop substitution offer across football markets, replacing its old Soccer Substitute Guarantee
Bet365 has introduced its ‘Sub On Play On’ promotion that will allow football player prop markets to roll over should a player be substituted in a game.
The promotion, which has proved hugely popular with Flutter Entertainment’s Paddy Power brand in the UK, will be rolled out across multiple markets, bet365 said.
The Stoke-on-Trent-headquartered firm confirmed the promotion will go live in the UK, Brazil, Germany, Spain and Greece among more than 20 initial markets.
Further markets are set to receive the offer in the future.
Via Sub On Play On, bet365 customers will be able to bet on player props and let the wager roll over should the initial footballer be subbed during the game.
For example, if a user bets on Arsenal’s Declan Rice to receive a yellow card but he is substituted by Jorginho during the game, the same bet will then apply to Jorginho. Should the Italian get booked, the bet pays out.
Bet365 said Sub On Play On will be made available across 17 player prop markets, including anytime goalscorer, total number of fouls and a player to score from outside the box.
The promotion will go live across multiple competitions too, including the Premier League, FA Cup, domestic European leagues and the Champions League.
Sub On Play On will be available on single and multiple bets, accumulators and bet builders and is available both pre-match and in-play.
The rollout of Sub On Play On sees bet365 replace its previous promotion, Soccer Substitute Guarantee, which was pulled in February.
The Soccer Substitute Guarantee saw bet365 return a customer’s stake if a player they bet on to hit a certain target was subbed before half-time.
The launch of Sub On Play On comes 12 months after Paddy Power pushed out its Super Sub promotion, which was gleaned from Flutter’s Sisal brand in Italy.
In May last year, Flutter CEO Peter Jackson hailed Super Sub as the “best-ever product launch” in the UK when reflecting on the promotion.
Flutter then pushed the product onto its PokerStars brand in the UK in time for Euro 2024, where it was rebadged as Star Sub.
William Hill offers a similar promotion under its Impact Sub banner, although it is only available on select events, including the Premier League and Champions League games involving UK teams.
A bet365 spokesperson said: “We’re delighted to deliver Sub On Play On to our customers around the world. We’re confident that it will be quickly become a fan-favourite, joining our existing portfolio of standout football promotions.”