Bet365 reveals new Cheltenham Festival hub
Online heavyweight instigates marketing and product push with bespoke microsite ahead of horseracing calendar highlight
Bet365 has launched a bespoke content hub ahead of the Cheltenham Festival that promises to be a “one-stop-shop” for customers.
The Cheltenham hub is embedded in the group’s betting news site with a raft of content around the National Hunt showpiece.
The portal includes tips, odds and promotions for punters, as well as information about the festival itself.
The launch of the hub comes as the Stoke-on-Trent-based operator continues to revitalise its sports and betting news content.
The firm recently promoted former ITV producer James Clark to become its new head of editorial content after being drafted in last year to manage the platform.
A bet365 spokesperson said: “The Cheltenham Festival is the pinnacle of the National Hunt calendar and everyone at bet365 is excited to see how the week unfolds.
“Our hub will serve as the perfect one-stop-shop for customers looking for the latest odds and betting news,” the spokesperson added.
Elsewhere, in the build up to the four-day event, Kindred Group head of UK horseracing Ed Nicholson touched on how operators approach the festival in the modern “commercial reality”.
Nicholson said the aim for firms was to now drive brand recognition and engage with existing and lapsed customers rather than using the festival as a major acquisition tool.