Bet365 renews compliance oversight partnership with GiG
UK giant to continue to tap GiG Comply software to manage marketing and affiliate sites
Bet365 has extended its marketing compliance partnership with Gaming Innovation Group (GiG) for an additional year.
The partnership will see the Stoke-on-Trent-based operator continue to use the GiG Comply screening tool, allowing bet365 to remain in full control of its marketing compliance.
GiG Comply scans thousands of web pages for specific content, links and regulatory requirements a day.
Using the software, bet365 will be able to ensure its affiliate partners remain compliant with regulations, including the use of age-sensitive material and banned terms.
Jonas Warrer, GiG Media MD, said: “As one of the leaders in the industry, it makes us extremely proud that bet365 have decided to continue their relationship with GiG.
“We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together,” he added.
A bet365 spokesperson added: “We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme.”