Bet365 ramps up ‘Never Ordinary’ series with new Prize Matcher global TV campaign

Bet365 has rolled out the latest addition to its ongoing ‘Never Ordinary’ brand campaign with a new global TV ad focused on its latest free-to-play (F2P) game, Prize Matcher.

The TV campaign will go live in the UK, Denmark, Mexico and other “selected markets” as the online giant looks to drive users to the Incentive Games-produced title.

Prize Matcher went live in August as part of bet365 and Incentive Games’ ongoing partnership to deliver F2P content to bet365 customers.

The TV ads will feature presenters “delivering exclusive insights into the game’s daily prizes and unique mechanics”, according to the operator.

Bet365 added the latest campaign would “captivate audiences with its fresh and engaging approach”.

The ads went live in the UK and Denmark on 18 November and from 14 November in Mexico.

As well as a linear TV roll out, Prize Matcher will also be displayed across on-demand platforms, radio, digital and out-of-home settings.

Prize Matcher allows players to reveal three tiles every day at 5pm local time, challenging them to match symbols to win prizes.

Prizes on offer via the game include free bets, free spins and golden chips, with the game refreshing each week to bring new chances and opportunities to customers.

Patrick Duffy, bet365 chief customer experience officer, said: “We’re thrilled to unveil Prize Matcher, our latest free-to-play feature designed to enhance customer experiences with exciting rewards across both sports and gaming.

“At bet365, we’re dedicated to delivering fresh and entertaining experiences, and we believe Prize Matcher will quickly become a favourite among our customers.”

The launch of the Prize Matcher series comes after bet365 revealed its new ‘Breaking News’ campaign ahead of the start of the Premier League season.

The Stoke-on-Trent-based firm’s ‘Never Ordinary’ series first launched in August 2023 as the operator shifted away from Ray Winstone-led content.