Bet365 preps for Swedish regulation with 26% marketing spend boost

Operator has spent majority of its £16.4m budget on the Mikael Persbrant advertising campaign in 2018

Bet365 has ramped up its marketing spend by 26% in Sweden over the last year in preparation for the upcoming re-regulation of the market. According to news outlet Resume, the Stoke-headquartered operator increased its marketing budget to SEK 194m (£16.4m) since 2017, with the majority spent on TV advertising. Bet365 marketing manager Jörgen Sparredal told Resume: “The reorganization…

bet365 | Marketing | Marketing | Sweden