Bet365 pens multi-year extension with Oddschecker
Online giant secures takeover sponsorship for combat sports and golf as matrix’s leading firm commits with new deal
Bet365 has agreed a new multi-year partnership with Oddschecker that will see the pair’s relationship extend into a third decade.
The Stoke-on-Trent-based online heavyweight has been an ever-present on the Oddschecker grid, holding the coveted number one position since 2006.
Bet365 continues to lead the pack on the grid with a 28% clickshare for betslips, according to the Bruin Capital-owned odds comparison portal.
As part of the extended deal, bet365 has secured exclusive takeover sponsorship of sports pages including boxing, UFC, golf and esports.
Bet365 will also receive “regular enhanced promotional activity” for its boosts, bet builders and free-to-play content.
Additionally, the operator will continue as the sponsor for Oddschecker’s flagship horseracing show, Racing Weekly.
Richard Gale, Oddschecker chief revenue officer, said: “Securing a new multi-year partnership with bet365 is a fantastic way to end 2023.
“We always ensure that we’re offering our consumers the best betting experience and access to the very latest odds movements.
“Over the years, bet365 has continually worked with us to improve our offering and consistently prove to be our most popular integrated brand. With 18 years’ of partnership already achieved, we’re looking forward to our 20th anniversary which is secured with this new agreement.”
Alex Sefton, bet365 chief marketing officer, added: “We place significant importance on working closely with all of our partners, and look forward to growing this long-standing relationship with Oddschecker.”
The extension to the deal follows the news bet365 currently leads the Oddschecker clickshare market for ante-post markets for the Cheltenham Festival.