Bet365 launches Bet Builder tool
Stoke-headquartered firm joins customisable bets trend with new single game acca product
Bet365 has launched a new Bet Builder feature that lets punters create an accumulator of various bets within a single game.
The feature, launched last week, is found by clicking into a specific football match and instantly calculates a price for each unique bet.
Punters can add up to six legs on each wager, with a variety of markets to choose from, including exact goals, winning margin, and first goalscorer.
The feature allows selections to be combined that wouldn’t be allowed in a normal acca.
Bet Builder is the operator’s first foray into the custom-built bets that are growing increasingly popular across the industry.
The Stoke-headquartered firm has stayed away from the request-a-bet model, but the new product bears many similarities with Betgenius’ own Bet Builder offering, launched in September last year.
The product also continues the trend of automating these type of bets.
Marc Thomas, a consultant at Propus Partners, told EGR recently that an operator will soon come up with an “open sandbox” for customers to create truly any bet they want on a given contest.
“Why can’t a customer select this person to score in this minute, this person to score next and be yellow-carded, and for this to be the final score?,” Thomas said.
“We have the technology to price this and automate it in theory. Everyone wants good news stories and if you get people predicting a match from start to finish and making hundreds of thousands from a pound, that’s great for everyone,” he said.