Bet365 and PGA TOUR ink two-year betting partnership deal
Stoke-on-Trent-based operator teams up with golf’s biggest names in rights and branding agreement
The PGA TOUR has today announced a two-year deal with bet365 for it to become the official betting operator of the PGA TOUR.
This means that the Stoke-on-Trent-based operator will have exclusive rights to provide odds on the PGATOUR.COM website alongside each players’ profile in the UK, Australia and Ireland, while further activating the sponsorship with brand presence on Discovery platforms in those countries, as well as in Canada, where it has just launched in Ontario.
Bet365 also has the rights to use PGA TOUR logos and has the right to advertise in tour media and social media.
Scott Warfield, VP of gaming at the PGA TOUR said: “We are excited to work with bet365 to expand the TOUR’s sports betting initiatives outside of North America
“Bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans.”
A spokesperson for bet365 said: “Bet365 is delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA Tour platforms.”
At the 2021 EGR Operator Awards bet365 won awards for Affiliate Programme, In-Play sports operator, Mobile Sports Product and Sports Betting Operator of the Year.