Marketing

Bet Regret has better awareness than ‘When the Fun Stops’, says GambleAware

Charity says new campaign is reaching 61% of target demographic compared to 54% for previous campaign

GambleAware has hailed the success of its ‘Bet Regret’ campaign, claiming awareness of the concept has surpassed its prior ‘When the Fun Stops, Stop’ campaign. According to new Ipsos Mori research, 77% of high-risk gamblers were aware of the Bet Regret campaign, with that figure at 69% among so-called frequent bettors. Sixty-one percent of the…

Bet Regret | GambleAware | Marketing | Problem gambling | Responsible gambling

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