BC.GAME secures Argentine FA sponsorship deal
Governing body and crypto-first operator reach global agreement ahead of the World Cup
BC.GAME, a crypto-first operator, has become the latest sponsor of the Argentine Football Association (AFA).
The deal will run for six months and will include the upcoming FIFA World Cup in Qatar, with the partnership set to end in March 2023.
BC.GAME is the AFA’s newest sponsor, joining over 25 other companies already partnered with the association.
Earlier this year, the AFA partnered with W88, an Asia-facing sportsbook.
President of AFA, Claudio Fabián Tapia, said: “We are very pleased to present this new agreement with BC.GAME.
“This agreement allows us to work together with new digital products and thus generate a new source of income. We welcome BC.GAME as a new sponsor of our association.”
Chris Butler, BC.GAME operations manager, said: “The Argentine Football Association has proven to be one of the most intuitive organisations on the planet.
“Going forward, we aim to introduce mutually beneficial revenue streams as well as unhindered access to our massive community of players, punters and football fans who frequent BC.GAME casino and social channels.”