Marketing

Bally’s targets improved betting functionality with Degree53 acquisition

US operator eyes Bally Bet 2.0 launch and enhancements to mobile and product in deal for Manchester-based development company

Bally’s Corporation has agreed a deal to acquire Manchester-based creative agency Degree 53. Financial terms of the deal were not disclosed, although the US operator has said the acquisition will “advance Bally’s global omni-channel offering, providing key functionality” to Bally’s various mobile platforms. This includes the integration of Degree 53 technology into the firm’s newly…

Bally Interactive | Bally Technologies | Bally's Corporation | Gamesys Group | Marketing | Sports betting

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