Bally’s Interactive launches integrated sportsbook and casino app in Ontario 

Bally’s Interactive has launched its combined sportsbook and casino app in Ontario, Canada, as part of the firm’s ongoing product update in North America.

The Bally Bet sportsbook and casino app combines the capabilities of the operator’s existing separate casino and sportsbook products into one integrated platform for users.

The new app, which will be powered by White Hat Gaming, has been described by Bally’s as “another significant milestone for the company”.

Players living in or travelling to Ontario will be able to place bets across both verticals using a single account, app and universal wallet.  

Customers migrating over from one of the previous platforms will receive a series of in-app, email and social media messages to help guide them through the transition to the new product.  

Bally’s CEO Robeson Reeves said: “We are thrilled to introduce the new Bally Bet sportsbook and casino app, marking a significant milestone for Bally’s.

“This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting.  

“Our commitment to enhancing the player experience remains at the forefront as we strive to personalise the enjoyment of playing Bally Bet.” 

Ontario represents the latest market update for the combined Bally’s app following its rollout in New Jersey earlier this year.

The Bally Bet sportsbook has also been pushed out in Massachusetts and Tennessee, while the company went live with its igaming monopoly in Rhode Island.

The operator launched a UK-facing sportsbook for its Bally Casino website and mobile apps back in August.  

In November, Bally’s announced an undisclosed deal to sell its Asia-facing online gaming arm to the division’s current management team.