Bally’s enters integrity partnership with IBIA
Operator joins forces with the integrity body that counts over 50 businesses and 125 sports betting brands as members
Bally’s Corporation has become the latest operator to join the International Betting Integrity Association (IBIA).
The Rhode Island-based company behind Bally Bet joins more than 50 companies and 125 sports betting brands as members of the integrity body.
IBIA said its members collectively generate over $300bn per year in betting turnover, which accounts for around 50% of the global commercial regulated land-based and online sports betting sector, and north of 50% for online alone.
Novibet joined the organisation in May 2024 as part of its plans to enter the regulated Brazilian market once it goes live, with Genius Sports following suit in June.
IBIA’s latest report showed there were 90 suspicious betting alerts flagged in the second quarter of 2024.
Khalid Ali, CEO of IBIA, said: “I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major US and growing international gambling company and is another great addition to our rapidly expanding international membership base.
“It will help us to further broaden the scope of our world leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption.”
Meanwhile, Robeson Reeves, CEO of Bally’s Corporation, said: “We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to provide a safe and secure betting environment for our customers.
“As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide.”
Bally’s owns and manages 15 casinos across 10 US states and has access to online sports betting licences in 18 US jurisdictions.
Last week, 25 July, Bally’s shareholders approved a takeover offer from New York-based hedge fund Standard General, a deal that values the operator at around $4.6bn.
The deal is expected to complete in the first half of 2025, subject to regulatory approval and other closing conditions being met.