Bally’s Corporation partners with Sportradar for sports betting data solution
Operator strengthens Bally Bet sportsbook with addition of data provider’s betting and content products
Bally’s Corporation has put pen to paper on a five-year sports betting supply agreement with Sportradar.
Under the remit of the agreement, Sportradar will provide Bally’s with its full suite of sports betting products, including pre-match and live betting, as well as content solutions and data.
Bally’s launched its online sportsbook brand, Bally Bet, in Iowa and Colorado so far and plans to venture into new states throughout 2021 and into 2022.
The Rhode Island-based casino giant has set its sights on capturing a significant portion of the US betting market having agreed the $2.75bn acquisition of London-listed operator Gamesys Group.
Neale Deeley, Sportradar US betting MD, said: “Sportradar is proud to be working with Bally’s Interactive.
“Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.”
Adi Dhandhania, Bally’s SVP strategy and interactive, added: “This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings.”