Bally’s CEO confirms 300-person headcount reduction on tech outsourcing shift
Casino giant notes deals with Kambi and White Hat Gaming necessitate redundancies following initial success of relaunched Bally Bet
Bally’s CEO Robeson Reeves has said the company is set to reduce headcount by around 300 after outsourcing its sports betting tech to Kambi and White Hat Gaming.
In the operator’s follow-up call for the Q3 financial report released earlier this week, Reeves explained that following the Kambi and White Hat Gaming deals in May, there will be a reduction in staff to “improve our margins”.
The firm relaunched its Bally Bet sportsbook in Q3, with the support of the aforementioned duo, after the failure of the Bet.Works platform to deliver successful in-house sportsbook technology.
Kambi was brought in as Bally’s sports betting supplier while White Hat Gaming will manage the group’s PAM.
In the company’s Q3 report, Bally’s noted it had “successfully rolled out our new Bally Bet online sports betting app”.
When asked by analysts on how Bally’s would look to manage costs moving ahead, Reeves said that the company had “real control” on costs and that ROI would be assessed where appropriate.
He also confirmed headcount would be significantly reduced across the company’s tech division, leading to 300 jobs being culled.
Reeves said: “I’m very positive with where we are and we’re really showing that we have a grip on our cost structures.
“We announced the headcount reduction because we’ve gained confidence with White Hat and Kambi providing a platform for us in North America, which will be a better product offering in the long term for us.
“That will result in approximately a 300-person headcount reduction. That will make us a stronger company, but also improve our margins too.
“We have initiated a reduction of our tech organisation as we will be shifting PAM in North America to White Hat for both igaming and OSB given our successful experience with it to date.
“This is a major step towards our goal of creating a seamless customer experience and will also ensure better operational focus as our North America teams won’t have to deal with the complexity of managing two separate customer support processes across our igaming and Bally Bet platforms,” he concluded.