Bally’s buys SportCaller to bolster newly formed Interactive business

Free-to-play provider will help operator expand outside of US and build in-house games in non-betting states

Bally’s Corporation has continued its acquisition spree by adding free-to-play (F2P) game retention specialist SportCaller to its arsenal of gaming businesses. The operator will launch its own catalogue of F2P games later this year to expand its player database in states without sports betting. The acquisition will give Bally’s exclusive rights to more than 100…

Bally Interactive | Bally's Corporation | Free-to-play | M&A | SportCaller | US | US sports betting