Bally’s appoints new CFO and EVP following Standard General deal
Mira Mircheva to shift over from Standard General’s Queen Casino arm as she is tasked with spearheading the operator’s financial department
Bally’s has appointed Mira Mircheva as the operator’s new CFO and executive vice-president (EVP) after the firm was taken private in a $4.6bn deal by Standard General earlier this year.
Mircheva joins Bally’s from The Queen Casino and Entertainment (QCE), another entity owned by Standard General, where she served as CFO for just over a year-and-a-half.
She succeeds Marcus Glover as Bally’s CFO, who will shift into the role of EVP for Bally’s Global Operations Group.
Mircheva’s appointment comes just over a month after the company completed its merger with Standard General.
First announced in July 2024, approved by Bally’s shareholders in November 2024 and finalised in February 2025, the deal saw the company also merge with QCE.
Prior to her stint as QCE CFO, Mircheva had served as a partner and research analyst at Standard General between February 2015 and August 2023.
Before that she worked as a senior research analyst at Perella Weinberg Partners Asset Management from 2009 until her move to Standard General.
Mircheva’s first foray into the financial sector came as an analyst for Goldman Sachs in 2001, where she rose up the ranks before departing as a vice-president in credit principal investing.
Currently, she serves as a member of the board of directors for Greek-headquartered supplier Intralot, as well as renewable energy group White Energy.
On her new role, Mircheva said: “I am thrilled to be joining Bally’s at such an exciting time for the company and to leverage my experience with QCE to continue to strengthen our financial position by optimising our cost structure, enhancing the efficiency of our operations and leveraging the collective experience of our board and my newest colleagues across the globe.”
Bally’s CEO Robeson Reeves dubbed Mircheva’s prior experience as “invaluable” to the company, noting: “On behalf of the board of directors and the entire leadership team, I am thrilled to welcome Mira to Bally’s.
“She brings considerable experience to this role and her experience as CFO of The Queen Casino & Entertainment will be invaluable as we integrate Queen into Bally’s.”
Soo Kim, Bally’s chair, added: “Mira’s experience as a CFO and strong financial acumen and operational experience make her the right person to help Bally’s continue to grow and achieve our long-term financial goals.”
Earlier this month, Bally’s reported a 5.1% year on year dip in Q4 2024 revenue, despite strong gains for the Rhode Island-based firm’s online arms in the UK and North America.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.