
Avento Group signs up with GiG Comply
Malta-based operator to screen marketing actions of affiliates via GiG’s compliance software


Gaming Innovation Group (GiG) has put pen to paper on an agreement with Avento Group to provide the operator with its automated marketing compliance screening tool, GiG Comply.
Under the remit of the agreement, Malta-based operator Avento will be afforded access to GiG Comply, which allows firms to automate compliance checks.
The tool allows for the creation of checks for the various regulations and requirements across different jurisdictions, ensuring a holistic compliance approach for Avento across advertising channels, including affiliate activity.
Ben Clemes, GiG CCO, said: “We are very happy to have signed Avento Group to our marketing compliance tool GiG Comply.
“It is always a proud moment when a client like Avento Group chooses our compliance solution to help ensure that they continue to stay at the forefront of responsible gaming,” he added.
Christine Bonaci, Avento Group senior legal and compliance officer, commented: “Being able to ensure brand security, player safety and at the same time abiding the different regulations has never been more important and we are sure that partnering up with GiG Comply will help make our work process easier.”