Aussie operator launches customisable player prop bets

MadBookie.com has launched a new product enabling customers to create their own customised proposition bets on players across a variety of sports.

Player Props is powered by Digital Sports Tech’s platform and uses a proprietary algorithm to instantly price up millions of potential bets, such as ‘Wayne Rooney and David Silva to combine for at least four shots on target’.

Madbookie said a major attraction of the customisable props was the “sheer number of player markets that can be made available to users without any extra trading manpower”.

Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets over a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL.

“There’s huge potential in customised bets on players,” Brett Luntz, founder of MadBookie.com, said.

“The modern day punter quite rightly demands more and the new Player Props product gives them the perfect opportunity to create interesting, personalised bets.

“We’re expecting our customers to absolutely love this new product and we’re delighted that we’re the first operator in the world to be offering it.”

Ari Lewski, executive director at Digital Sports Tech, described the prop engine as “the first legitimate bridge between fantasy and sports betting”, since it appeals to recreational users and encourages fan engagement.

“The real power of Player Props is that it is a personalised betting experience that puts punters in control by allowing them, for the very first time, to bet on exactly what they want and are most interested in,” added Lewski.

“We’re hugely excited to be bringing Player Props to the market and believe it has the potential to be an absolute game-changer.”