Atemi reports record revenue levels in Q2 2020
Affiliate firm also set to plunge $19m into BetCompare marketing campaign
Atemi has reported a record level of quarterly revenue following a 42% year-on-year increase.
The Monaco-headquartered firm recorded $13.25m in revenue for Q2 2020, which also marked a $1.55m rise quarter-on-quarter.
The affiliate business also delivered a record 42,500 new depositing customers (NDCs) to its operator partners in the period, representing a 72% annual increase.
Manuel Berndoerfler, Atemi COO, said the coronavirus pandemic led to sports bettors shifting their attention to casino.
He said: “Despite the lack of sport, our business has continued to demonstrate strong organic growth. Operators were moving their advertising budgets away from sports and into casino during the quarter.
“We have maintained and grown these budgets in Q3 even with the Premier League’s return which is really positive. We understand that we send the highest intent customers of any affiliate partner and casino has proven a much better investment opportunity than sports over the past six months,” he added.
Atemi is also set to deploy a new $19m marketing campaign for its BetCompare brand as part of a $50m budget for its gaming comparison sites over the next year.
Richard Skelhorn, Atemi founder, said: “We’ll invest more than $50m marketing our gaming comparison sites over the coming year, all things being well. Our early success in the sports vertical has proven we will again send the highest quality customers available via the affiliate channel.
“We look forward to strategically deploying our capital to further support our growth in the 20/21 season and remain hopeful that things return to normal by the end of the year, without seeing a second wave,” he added.
Atemi rebranded from Rise Project back in July 2019 and has a presence in Monaco, London, Malta, Kenya, Ireland and the US.