Aspire Global acquires 25% of END 2 END
Aspire Global intends to sell the END 2 END bingo solution through its subsidiary Pariplay and its aggregation platform
Aspire Global has acquired a 25% stake in bingo supplier END 2 END for $1.75m (£1.32m) with a further option to acquire 100% of the shares at a later date.
With the acquisition, Aspire Global gains access to real omnichannel technology and a proprietary offering in one of the biggest verticals in the igaming industry.
About 10 operators are live with END 2 END’s bingo solution which includes Betplay in Colombia and Highrollers in Alabama.
Aspire Global intends to sell the END 2 END bingo solution through its subsidiary Pariplay and its aggregation platform. END 2 END’s bingo solution will be distributed to Aspire Global’s existing partners, as well as any future partners.
Tsachi Maimon, Aspire Global CEO, said: “This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the igaming industry.
“It is also an important part of achieving our goal of becoming the world’s leading igaming supplier,” Maimon added.
Alejandro Revich, END 2 END CEO, said: “We are happy to add our technology and expertise to a giant in this industry. I hope this deal will take our company to the next level.”