Marketing

ASA reverses Sky Bet ad ban ruling

Independent reviewer dismisses claim Request a Bet ad was “irresponsible” in emphasising the role sporting knowledge plays in betting

The Advertising Standards Authority (ASA) independent review panel has overturned a previously-imposed ban for a Sky Betting and Gaming ‘Request A Bet’ advert. The ad, which featured Jeff Stelling, urged punters to “Spark your sports brain and roll all the possibilities into one bet” and featured the slogan: “How big is your sports noggin?”. In…

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