Aristocrat promises further online gaming investment following Roxor Gaming acquisition
ASX-listed supplier to ramp up spending on RMG arm as it sets sights on North American breakthrough
Aristocrat has pledged further investment for its real-money gaming (RMG) arm Anaxi as it looks to become a major igaming force.
Aristocrat recently completed the acquisition of Roxor Gaming from LiveScore Group in a move that will substantially bolster the ASX-listed firm’s online gaming capabilities.
Speaking following Aristocrat’s latest financial results, CEO Trevor Croker lifted the lid on his plans for the online arm of the business.
Croker said the addition of UK-derived revenue would support the group and that there were concrete plans in place to bolsters its North American presence.
The CEO explained: “We made significant progress in executing our strategy to scale in online RMG with the launch of the Anaxi business unit and increased organic investment in product and technology to support the development of our growing igaming product suite.
“Online RMG is a material growth and diversification opportunity that will provide further channels for the distribution of Aristocrat’s world-leading content.”
Touching on Roxor, Croker continued: “Roxor Gaming’s remote game server and content publishing technology will accelerate Anaxi’s strategy to grow in the igaming market. Roxor is live in the UK and New Jersey markets with Ontario also going live in the first quarter of this year.
“In addition, we recently signed a content agreement with BetMGM, and we expect to announce a further agreement shortly, delivering on Anaxi’s market entry objectives that we shared in November last year. We anticipate a number of other agreements over the year, as the build-out gains momentum.
“We are excited by the opportunities ahead for Anaxi and look forward to keeping you updated on our progress,” he added.