
Aristocrat names new chief financial officer
Supplier giant promotes Sally Denby from deputy CFO to join executive team as replacement finally found for Julie Cameron-Doe


Aristocrat has appointed Sally Denby as the ASX-listed slots supplier’s new chief financial officer (CFO).
Denby steps up to C-level at the Australian firm after almost eight years of working across the group’s finance division.
Denby originally joined Aristocrat in February 2015 as general manager of planning and reporting before being named general manager of group finance in February 2018. In February of this year, Denby stepped up to become deputy CFO.
She will assume the role of CFO with immediate effect.
Denby replaces former CFO Julie Cameron-Doe, who departed the firm on 15 April after tendering her resignation in December 2021.
Denby had been managing the group’s finance in the interim period and has now been cemented as CFO.
Aristocrat CEO Trevor Croker praised Denby for her contribution to the company so far and championed her as the top candidate for the role.
Croker said: “Over her successful career at Aristocrat, Sally has proven to be an outstanding enterprise leader and a trusted finance partner.
“Sally’s cultural impact, deep engagement with our operating businesses and understanding of our obligations as an ASX-listed company further add to her credentials.
“In particular, as deputy CFO, Sally has worked effectively with myself and our leaders in supporting the execution of our growth strategy and ensuring seamless continuity post the departure of our previous CFO in April.
“A comprehensive global search identified Sally as the best candidate to step into the role at this exciting time in Aristocrat’s growth journey,” he added.
In September, Aristocrat announced an agreement to acquire the UK-based igaming content supplier Roxor Gaming.
The move into online gaming comes after the Australian firm had been knocked back in its multi-billion-pound bid for Playtech earlier this year.