Argyll Entertainment launches “industry first” loyalty scheme
Sport Nation and Red Zone Sports offers customers luxury experiences and high-end gadgets by earning reward points through placing bets
Argyll Entertainment has launched a loyalty scheme to reward customers across its SportNation.bet and RedZoneSports.bet brands for every bet made on sportsbook, virtual and casino.
The proprietary programme works similarly to Air Miles and will see customers earn reward points for each bet wagered regardless of the outcome.
More points are rewarded for each selection added to a betslip, so a five-fold accumulator for example would gain 14x the reward points.
Reward points can then be cashed in for prizes including gift vouchers, luxury experiences, gadgets and big ticket electronic items which are available from rewards agency, Initial Rewards.
The rewards platform and points calculation algorithms were developed in-house and integrated into SBTech’s sportsbook platform and the Initial Rewards site.
The technology is also backdated so pre-existing customers can gain reward points for all their past wagers made with the operator.
See Sport Nation’s promo video for more information.
Argyll CEO Stuart Tilly said: “We’ve always strived to offer our customers more than just the traditional gaming experience, whether it’s through our product offering, media and entertainment channels or prize promotions.
“The launch of our loyalty programme is just an extension of this philosophy, rewarding customers for every bet they place on our site.
“In addition, in the current climate of increasing scrutiny from regulators in relation to the clarity and attainability of operators’ promotions, we wanted to offer our customers a simple, transparent and genuinely rewarding loyalty scheme that allows customers the opportunity to earn whatever their level of play,” Tilly added.