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Argyll Entertainment drops BetOnBrazil brand

Operator targets wider audience with new SportNation brand after switching to SBTech platform

Argyll Entertainment has turned off its BetOnBrazil site and migrated customers to its new SBTech-powered SportNation.bet brand. Argyll CEO Stuart Tilly said the switch, which happened earlier this month, was designed to attract a broader range of sports bettors. The BetOnBrazil site, fronted by former footballer Alan Brazil, had been targeted at football punters. “The…

Argyll Entertainment | Playtika | Product | SBTech | Sports betting | Stuart Tilly

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