Already Media acquires minority share in educational platform 15M
Affiliate to become a partner in the learning resource for igaming professionals alongside the likes of Yolo Investments, Blask and BC.Game
Affiliate firm Already Media has made an undisclosed investment into igaming development and education platform 15M.
While the sum of the investment remains undisclosed, Already Media will take a “significant minority share” in the company.
The affiliate will become a partner in 15M alongside investment firm Yolo Investments, supplier Blask and operator BC.Game.
Education platform 15M specialises in providing tools, resources and learning opportunities for igaming professionals, led by the 15 Minute Mastery podcast series.
The platform was co-founded by Blask co-founder Dmitry Belianin. Belianin is also a managing partner at Already Media.
The platform’s content includes contributions from former Pinnacle CEO Paris Smith and Yolo Group founder Tim Heath “designed to help igaming executives grow both professionally and personally”.
In September 2024, Smith co-founded startup launchpad Defy the Odds alongside All-in Diversity Project co-founder Kelly Kehn and ex-SBC VP Sue Schneider. Smith was also one of several key investors into betting exchange platform WagerWire in December 2024.
Belianin, co-founder of 15M, said: “Finding new ways to deliver insights and expertise in a way that helps others develop their careers has become a true passion for me.
“With the launch of the 15M platform, alongside this partnership and investment from Already Media, we’re now able to help both individuals and businesses strengthen their performance in this most competitive of industries.”
The 15M platform will look to launch new products and implement new initiatives in 2025 which will be “focused on shaping the future of igaming education”.
Already Media CEO Alina Famenok added: “We all know how fast the igaming industry moves, and that staying ahead requires continuous learning.
“15M is a game-changer, providing executives with direct access to the knowledge and tools to deliver even better results. We’re looking forward to working closely with the 15M team to help shape the future of professional growth in igaming.”
Smith concluded: “Over my career, I’ve had to learn a lot of lessons the hard way. That’s why I envy those who now have this wealth of professional knowledge at their fingertips via 15M.”