Advertising regulator to crack down on “bet now” ads

CAP launches new set of advertising standards to reduce problem gambling risk and clarify bonus terms

The Committees of Advertising Practice (CAP) today announced new standards to crack down on adverts appealing to problem and impulse gamblers. The CAP – the body that writes and maintains the UK’s Advertising Codes – said the new rules will come into force from 2 April. The new standards restrict ads that “create an inappropriate…

Adverting | Advertising Standards Agency | ASA | CAP | Regulation