888sport nails NFL UK sponsorship
Sports betting brand seals marketing deal with American Football league ahead of 2020-21 campaign
888sport has secured a deal to become the first official UK and Ireland betting partner of the National Football League (NFL).
Under the remit of the partnership, 888sport will be afforded branding opportunities across the Sky Sports NFL channel during live games, as well as being the official betting partner for the Super Bowl and NFL London series.
888sport is also set to launch a new weekly video series called The Punt, which will be accessible via the operator’s social media channels.
The series will feature celebrity guests, including former Olympic gold medallist and NFL fan Sam Quek.
The league-wide partnership builds on 888’s presence in the NFL, having inked a sponsorship agreement with the New York Jets back in 2018.
Guy Cohen, 888 SVP of B2C, said: “This is the start of an exciting chapter for 888sport. We pride ourselves on being at the forefront of live sporting experiences and we’re delighted to partner with an internationally adored brand such as the NFL.
“We look forward to playing our part in an exciting NFL season, which kicks off this weekend, and beyond.”
Chris Halpin, NFL EVP, added: “We are delighted to partner with 888sport, our first official UK betting partner. It is a brand that will help us deepen fans’ engagement with our sport, and this partnership will provide us with strategic insights that will shape our broader sports betting strategy.”