888poker snaps up Chris Eubank Jr as cultural ambassador
Deal signals London-listed operator’s second partnership of the year in which the poker brand celebrates its 20th anniversary
888 has appointed British professional boxer Chris Eubank Jr as cultural ambassador for its poker brand, 888poker.
It marks the second 888 signing of the year after 888sport partnered with Bundesliga side RB Leipzig. It is also being earmarked as the first of a number of deals in the year that will see 888poker celebrate its 20th anniversary.
The 32-year-old former world champion has highlighted his love of poker as the primary reason behind the deal.
Chris Eubank Jr said: “Poker is one of the great passions in my life, so I am delighted to partner with 888poker. For me, the beauty of poker is in its community and 888poker is doing a fantastic job of making poker more about the fun and less about the grind.
“I’m excited to officially kick-start the partnership in the coming months and can’t wait to meet the 888poker community at the tables.”
Amit Berkovich, VP head of poker at 888, added: “I am happy to welcome Chris to the 888poker family as our cultural ambassador.
“The authenticity, integrity, and excitement he brings – whether that’s in the ring or at the poker table – perfectly matches our values and creates a great fit for our brand. This is a fantastic partnership and an exciting kick off for our 20th anniversary year.”
In 2021, the fighter defeated Marcus Morrison and Wanik Awdijan, and is due to kick-start his 2022 campaign in a highly anticipated domestic clash against Liam Williams in February.