888 inks data and pricing supply deal with Betgenius
Gibraltar-based operator moves to upgrade its sportsbook offering, 888sport, with multi-territory agreement
888 has signed a global, in-play and pre-match data content agreement with Betgenius to serve it sports betting brand, 888sport.
Under the remit of the deal, Betgenius will supply 888sport with data and pricing services across several major sports, as well as integrate its automated same-game accumulator product, BetBuilder, into the platform.
Betgenius will also provide live football, tennis, basketball and volleyball pricing by harnessing data from more than 300 sports competitions worldwide.
Guy Cohen, SVP of B2C at 888, said the new partnership would vastly improve the operator’s sports betting offering.
Cohen said: “We are delighted to partner with Betgenius and believe its flexible technology solution will enhance 888sport through high quality and wide-ranging in-play and pre-match data and content. We look forward to developing our relationship in the coming months.”
Jack Davison, Genius Sports CCO, noted the deal was “testament” to his firm’s capabilities and qualities.
Davison continued: “As 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market. It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”