Strategy

888 eyes Canada entry with Sports Illustrated sportsbook

CEO Itai Pazner hails new US JV partner as “household name” that will help to facilitate future market-access deals

888 will look to expand its new Sports Illustrated (SI) sportsbook business into Canada after single-event sports betting legislation was approved in the country. Canadian legislators voted to approve the vertical earlier this week, and while royal assent is required before the bill becomes law, this is expected to be granted imminently. 888 yesterday announced…

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