888 acquires BetBright betting platform for £15m

London-listed firm buys “missing piece” of portfolio in quest to own technology and product development across all verticals

888 has acquired BetBright’s sports betting platform as part of a £15m deal that will enable the London-listed operator to own its technology and product roadmap across all four core verticals. The deal, advised on by Oakvale Capital, will see 888 acquire the Irish operator's sportsbook technology and associated risk management, product and trading capabilities,…

888 Holdings | BetBright | M&A | Sports betting | Technology