This week in B2B news (3 February)
All of the latest news from the supplier sector of the industry, including updates from Bragg Gaming, Rivalry and EveryMatrix
Bragg expands in the US with DraftKings extension
Bragg Gaming Group has expanded its partnership with DraftKings, launching its latest content and technology with the US operator.
New proprietary content will be available to DraftKings customers in New Jersey following the integration of its remote gaming server (RGS) and content with the operator in Michigan in 2022.
The pair had already teamed up in Pennsylvania and Connecticut.
Lara Falzon, president and chief operating officer at Bragg, said: “The launch of our new proprietary and exclusive third-party content with DraftKings in New Jersey demonstrates the continued success of our initiative to expand existing relationships with leading North American igaming operators.
“The rollout of our new RGS technology and content in the market with DraftKings is an important step forward in expanding the availability of our new US content to a new group of players in one of the country’s largest icasino markets.”
Rivalry adds more games to its catalogue
Rivalry has bolstered its casino offering with the launch of eight new games including roulette, blackjack and baccarat.
The new games will see single player table games and live casino titles added to the Toronto-based company’s current portfolio, which is hosted on casino.exe, which was launched in November 2022.
Steven Salz, CEO and co-founder of Rivalry, said: “Our entry into the casino segment last year provided valuable diversification to the business, adding incremental revenue while reducing the impact of seasonality in sports betting, improving margin stability and continuing to promote profitable customer unit economics.
“We anticipate this extension of our casino offering will further grow revenue potential and drive sustained engagement amongst our users with a curated list of games geared for our demographic.”
EveryMatrix posts record-breaking 2022 results
EveryMatrix announced record quarter and full-year results as it continues on its rapid growth journey.
The supplier pointed to signing its second largest contract as well as positive sales and diversification of product as key factors in this.
Since its inception 15 years ago, EveryMatrix has grown exponentially and gross profit increased year on year (YoY) in 2022 by 26% to €65m with gross profit climbing 39% YoY for Q4.
German regulation hindered growth however the firm stated that “a broad client base of more than 200 global customers” helped to offset this.
November and December saw EveryMatrix record its first-ever €6m and €7m months in gross profit, respectively.
Ebbe Groes, Group CEO of EveryMatrix, says: “It has been a phenomenal year on so many levels with records broken in every area of the business and every business unit contributing to our best 12 months yet.
“Equally pleasing is that we foresee this strengthening with several imminent landmark tier-one launches in sports, casino and platform set to contribute to even greater success and enabling us to continue to invest in future growth.”
Aspire Global teams up with Metropolitan Gaming
NeoGames subsidiary Aspire Global is to provide its full range of lottery and igaming solutions to Metropolitan Gaming.
The terms of the arrangement will see Aspire Global provide its platform (PAM) managed services and casino aggregation solution for the online arm of Metropolitan.
Michael Silberling, CEO of Metropolitan Gaming, said: “We see great opportunities within multi-channel solutions and the superior, additional entertainment options this approach presents to players.
“Aspire Global’s track record as a platform provider in the UK, covering all verticals with class-leading content, was impressive and we are delighted to have partnered with them to make this important step.”
Antoine Bonello, managing director at Aspire Global, added: “As a leading UK brand, Metropolitan Gaming sought a partner that was able to offer an advanced technology-based solution that included all gaming verticals, along with managed services and we are delighted to have been selected.”
Altenar further expands presence in the Nordics
Altenar has increased its presence in the Nordics after seeing its sportsbook go live on Casinobud.
The partnership comes hot on the heels of Altenar’s recent partnership with The Mill Adventure, which owns Casinobud – a social sports betting site where people can join groups and place bets together.
Alejandro Cazorla, sales manager at Altenar, said: “We are delighted to be able to collaborate with Casinobud and provide it with our award-winning sportsbook.
“With our best-in-class technology behind them, the brand is sure to provide countless players with high levels of engagement.”
10star launches pricing and trading service
10star has launched a new pricing, trading and risk management service for sports, gaming and lottery operators.
The new service uses risk and customer information as an input to price generation, with the supplier providing “made-to-measure” pricing for firms.
Magnus Hedman, 10star CEO, said: “Treating sports betting as content has set operators on an unwinnable race to the bottom, especially against the strength of macro-economic headwinds not seen for a generation.
“10star is being launched in global markets to provide enlightened operators with the price differentiation and innovative risk management they need in order to drive increased profits, improved turnover, reduced volatility, operational efficiencies and tangible improvement of the bottom line,” he added.