Kindred Group to move sportsbook operation in-house

Kindred Group has entered into a new three-year agreement with its long-term sportsbook provider Kambi.

The deal will see Kambi continue to provide operational security for the Stockholm-listed operator’s sportsbook offering until the end of 2026 by which time the Swedish operator will have developed its own in-house sportsbook offering.

The in-house sportsbook operation will align with the Kindred Racing Platform (KRP) – the group’s racing offering which is already developed internally.

The announcement comes on the same day as Kindred revealed its end-of-year results.

Speaking to EGR, Tjärnström said that the move was “an important development” as it will “bring the product closer to customers and offer them a better experience”. The development of the in-house offering will see the current sportsbook team double from 200 to 400.

“As we increase our footprint across Europe, North America and Australia, and expand our revenue from locally regulated markets, we are taking a close look at how our product suite is set up.

“Our Kindred Racing Platform, developed over the past eight years, is consistently performing above expectations, and has seen significant above market growth since it was launched. We are excited to have taken this step and to develop it into a full sportsbook, while also securing a continued collaboration with our long-term and valued partner Kambi for the coming five years,” said Tjärnström.

Kambi CEO and co-founder Kristian Nylén said: “Kambi and Kindred continue to enjoy a fantastic relationship and I’m delighted this agreement sees both parties commit until 2026.

Kambi currently operates Kindred’s sportsbook in all global markets, except France where Kindred runs its own through a third-party provider.