32Red extends Rangers sponsorship deal
Kindred Group brand to put men’s mental health initiative Team Talk at centre of ongoing partnership
32Red has secured a multi-year extension to its sponsorship deal with Scottish Professional Football League (SPFL) champions Rangers.
The extension means the partnership will be one of the longest running in British football, after the Kindred-owned brand first joined forces with the Glasgow club back in 2014.
Men’s mental health initiative Team Talk will remain a central pillar of the partnership alongside front-of-shirt sponsorship.
“We are thrilled to be continuing our longstanding partnership with SPFL champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that,” said Kindred Group UK general manager Neil Banbury.
“It is a hugely exciting time to be involved with the club, as this current season has shown already. More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community.
“That is why, as part of this extended agreement with the club, we will be renewing our support for the vital men’s mental health initiative, Team Talk,” he added.
Rangers manager and former Liverpool captain Steven Gerrard commented: “Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing.
“I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement.
“I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans,” he added.